Media Releases

14 March 2013: Kmart Tyre & Auto Service has this week launched a new marketing strategy, which will see the business move away from the industry?s time honoured sales promotions, to a model of Everyday Low Prices (EDLP). Implemented across its tyre range, the new model will provide customers with greater price consistency when looking to make a purchase.A first for the industry, Kmart Tyre & Auto Service will abandon tactical sales events and promotions and will instead focus on delivering lower prices on more products every day. This move is aligned with the EDLP strategy of its counterpart department store, Kmart. The new price position will be communicated through the Kmart catalogue, local flyers, advertisements in metro and regional press, radio, digital advertising and EDMs, with the tagline ?No sales. No catches. Just low prices that stay low?. Read the full article to find out more.

New research conducted by Kmart Tyre & Auto Service reveals the biggest offenders when it comes to overdue car servicing and maintenance. Read the full article to find out more.

May 2012: New and exclusive bonus deals for members will allow Kmart Tyre & Auto Service customers to earn points, faster.Kmart Tyre & Auto Service (KTAS), a division of Kmart Australia Ltd, proudly announces its involvement in the new and improved flybuys program. Kmart Tyre & Auto Service customers will be able to redeem their flybuys points for improved savings and special member-only rewards. Kmart Tyre & Auto Service is among a host of other outlets including Coles, Coles Express, Kmart, Target, Liquorland, and 1st Choice Liquor to join the re-invigorated flybuys program. Kmart Tyre & Auto Service is proud to be rewarding valued customers and Aussie families with added savings and value for money. Read the full article to find out more.

19th March 2012: Kmart Tyre & Auto Service (KTAS), a division of Kmart Australia Ltd, recently refreshed and upgraded its website in its constant quest to provide its customers with the best possible service.Supporting its recent $25 million rebranding investment, the new look website will provide customers with a number of new and improved features including:- Simplified site navigation ensuring customers can locate the information they need with fewer clicks.- Increased general and technical information to better equip customers with automotive knowledge before heading in-store.- Vehicle visuals with animated graphics throughout enabling customers to more easily decipher the technical aspects of automotive repair.- A tyre selector, with weekly specials allowing customers to take advantage of offers and make valuable savings.- A dynamic job search tool allowing new recruits access to up to the minute job offers (coming soon).Read the full article to find out more.

21 October 2011: Kmart Tyre & Auto Service, a division of Kmart Australia Ltd, have recently opened the doors to their new store in Queanbeyan. The store is located on Crawford Street and the first 50 customers to visit the store on Saturday 29th October, will receive a $50 Service Saver Card which entitles them to $50 off their car service*.The new store has created 4 new jobs within the local community, including one apprenticeship. Queanbeyan Store Manager John Perrin said, ?We?re really excited about the benefits we can pass on to our customers and the local community. We have trained mechanics using state-of-the-art equipment which allows us to offer our customers quality, cost-effective servicing and repairs?. Read the full article to find out more.

17 October 2011: Kmart Tyre & Auto Service, a division of Kmart Australia Ltd, have opened the doors to their new store at Parramatta Westfield today. The store is located on Aird Street and the first one-hundred customers to visit the store this Saturday, 22nd October, will receive a $50 Service Saver Card which entitles them to $50 off their car service*.The new store has created 10 new jobs within the local community, including two apprenticeships. Parramatta Store Manager Caine Callaghan said, ?We?re really excited about the benefits we can pass on to our customers and the local community. We have trained mechanics, using state-of-the-art equipment which allows us to offer our customers quality, cost-effective servicing and repairs?. Read the full article to find out more.

November 2011: Kmart Tyre & Auto Service, a division of Kmart Australia Ltd, is investing $25 million into the revitalisation of the brand. The Tyre & Auto giant worked with Davidson Branding on the campaign, which is focused on refreshing and reinvigorating the brand to create a cleaner and more streamlined look. The investment will see over 250 Kmart Tyre & Auto Service stores refurbished and reimaged over the next 12 months. The refurbishment of the existing stores includes new branding and signage as well as interior and exterior upgrades and updates to all automotive equipment. Read the full article to find out more.

2012: Kmart Tyre & Auto Service (KTAS) have announced a partnership with Aboriginal Employment Strategy (AES), a 100% Indigenous managed, national, not -for -profit Recruitment Company.The partnership will see both companies develop fourteen school based automotive apprenticeships across NSW, QLD, VIC, NT and WA.Commencing in February 2012, the program offers Indigenous students the opportunity to complete the first year of the Light Motor Vehicle Certificate 3 throughout Years 11 and 12. Following completion of the course and the Higher School Certificate, students involved in the program are then eligible to be employed as a second year automotive apprentice. Read the full article to find out more.

21 November 2011: New South Wales and the Australian Capital Territories? Kmart Tyre & Auto Service (KTAS) stores are going in a new direction- East. The appointment of Steven East as the new State Manager will provide the company with a fresh face but an old hand when it comes to successfully running a business.Mr. East has substantial experience in the retail and hospitality sectors and as part of the KTAS team, he will be responsible for managing and growing approximately 70 stores in NSW and ACT, and looking after over 350 employees.Read the full article to find out more.

11 September 2011: Kmart Tyre & Auto Service (KTAS) has appointed Sandy Cikara as the State Manager of Western Australia. Ms Cikara?s appointment demonstrates KTAS? dedication to employing more females in the traditionally male dominated automotive industry.Ms Cikara will be responsible for managing and growing KTAS? 28 WA based stores and over 150 employees. She replaces Ken Clark who is now State Manager of South Australia. Read the full article to find out more.